Face it…it’s a “noisy” world out there.
The average U.S. adult gets exposed to 2,000 marketing messages a day. Hundreds of consultants, coaches, healers, holistic practitioners, and workshop leaders, vie for their prospective clients. Emails crowd our inboxes. Information from the Internet, social media and printed media saturates our lives.
Your success depends on whether you quickly capture your audience’s interest.
And that means quick!
As in 5 minutes or less.
This is true whether you are: promoting a campaign or cause, pitching a book, talking to potential clients, creating a website, launching a new product or other endeavors.
Make it Memorable and Magnetic
It’s not just about getting heard through all the noise. It’s about being remembered. It’s about attracting clients who resonate with you.
The best way to do that is to tell your story—on the page or on the stage—that are at once personal, purposeful and pithy.
These may seem obvious, but many people have great difficulty articulating why they do what they do, or the purpose of their product or services. And they drone on for far too long with words that are lifeless, bland and like everything else you’ve ever heard.
Imagine how having the ability to build immediate intimacy and trust could affect your business for the better…
Creating the Know-Like-Trust Factor
The age of transaction is coming to an end. There’s the new emerging paradigm of business. Even big brands like Starbucks see the power of developing The Know-Like-Trust Factor with your clients. In fact, millions of people see Starbucks like a friend they visit to start their day. Their coffee may not be the best in the world but it tastes good enough because of the feeling of the entire experience it evokes. It is all about relationship.
Catapult your business relational success by crafting a personal story that no one will forget. Your personal story will help you stand out of the crowd with complete confidence and engage warmly with your ideal clients.
When you share your story, you engage intimately with others and you become a MAGNET for people’s attention and loyalty. Human beings have told each other stories for millennia, we’re hard-wired to respond to them. Craft yours in a way that is succinct, magnetic and memorable.
Your story will help your potential clients to get to know you, like you, and then trust you so they can feel comfortable investing in your services.
Is My Story that Important?
If you’re tired of feeling lost in the crowd and you’re really ready to go to the next level, telling your story will give you the competitive advantage that you’re seeking.
If you want to provide the highest level of service that you have available and be handsomely compensated for your work, then share you story, connect with your potential clients, let them know who you are, what you do and why they should care.
Your ultimate position of power is YOU: your unique voice, your originality, your story.
You’ve spent a lifetime mastering your story, now it’s time to master telling it.
To borrow a pithy phrase that has made millions…Just do it!
QUESTION: Do you already use your personal story in your business? Please share your best storytelling strategies in the comment section below.