Do You Struggle to Find Enough Time to Write Your Marketing Emails?

Do You Struggle to Find Enough Time to Write Your Marketing Emails?

January 4, 2016 By

There are 3 main reasons business owners and entrepreneurs don’t spend much time writing marketing emails.

  1. You don’t know what to do

You wouldn’t even know where to begin. You love your product, your services and your clients, but figuring out how email marketing works sends you running the other way.

  1. You hate to sell

I get that. Not everyone is a born salesperson. A lot of very successful business owners despise the sales process. Here’s the thing, when you engage and inform your clients through successful email copywriting, you can say goodbye to pushy, sleazy and filibuster kinds of salesmanship. And yet, you still see your bottom line grow.

  1. You underestimate the importance of great copy in emails

You may understand the power of copywriting. You might have hired a professional copywriter in the past to create a sales letter, press release, or direct marketing piece. If this is the case, you know how powerful persuasive copy can be in your emails. Any time you have a chance to communicate with your prospects or clients, well-written, thought-out copy is key.

Writing Powerful Emails Develops a One-to-One Relationship

Each of your subscribers is an individual people who thinks, feels, loves, and cares deeply about certain things. When crafting your email message, imagine as though you would be speaking to that one individual person, rather than to a group.

Heart-to-heart conversations in your emails generate better responses. When your email speaks to your clients’ personal needs and desires you develop a feeling of trust and your clients feel like you really “gets it”.

Once you get to know your “perfect” prospect or customer, you can create personally engaging emails using the following emotional marketing method.

Meet AIDA, Your Email Copywriting Formula

AIDA is an acronym which stands for Attention, Interest, Desire, and Action.

  • A – Getting the customers attention,
  • I – Building their interest,
  • D – Creating their desire and
  • A – Getting your reader to take action.

This emotion-based marketing formula is founded on human psychology. You want to attract attention with your subject line. Then appeal to your reader’s interests within the body of your email.

Turn on your subscriber’s desire by showing how your product or service can deliver the results he or she is looking for. Then add a strong call to action as your closing. If you consistently adhere to the tried and proven AIDA marketing formula, your email marketing success will be virtually guaranteed.

Filed Under: copywriting, copywriting formula, email copy, email marketing campaigns, marketing messages Tagged With: , ,
Craft Your Irresistible Story

Craft Your Irresistible Story

December 6, 2015 By

Ever felt like your tongue was stuck to the roof of your mouth when asked what you do?

Where to start…how to explain? What do you say?

Your mind is a whirlpool of thoughts as you feverishly grope for the magic words that will make it so intriguing people can’t wait to find out more.

And to your horror, all you  come up with in those crucial moments is a dark heavy blankness.

See the problem?

It’s OVERWHELM.

If you’re an entrepreneur seeking to shape your message and image in the mind of your clients, it can be frustrating, sometimes downright painful.

The good news is there’s a surprisingly simple solution that can dramatically change the way you deal with this confusion –

You tell a story.

You see, you have the most powerful device known to man: You.

Your life experience, your story, your message.

A story that is personal carries a universal message. Your story, allows others to see, feel, and experience another world – your world. In it, they find themselves.

Stories are mesmerizing.

They are how humans have passed on wisdom, knowledge and culture for as long as we’ve been around.

Think back to some of your earlier memories from school, and it’s likely that the lessons you actually remember were based in stories.

Think of all the years of generations who have passed on their values from generation to generations and they would stay intact, and you will realize that there’s something kind of magical about a story structure.

When all parts of the story are assembled it can be ingested and then recalled by the person who is receiving it. The appeal of the different aspects of a story coming together as one creates a message that’s easy to digest, remember, and retell.

But.

Your story is powerless if it stays inside of you. If you never pull that story out and share it with the world, it will serve no one.

So, if you want to make your business and your marketing more memorable, then your marketing needs to tell a story.

Stories are one of the best ways to connect with customers and encourage them to take action.

In business, we often focus on objective data, facts and figures, product features, charts, technology and engagement through social media. However, storytelling reaches people on an emotional level. Stories communicate to the listener exactly what you do and what you stand for.

Start crafting your compelling stories, both about yourself and your business.

Most Common Storytelling Mistakes and What to Do About Them

  1. Making up a story or embellishing. Tell the truth – it is stranger than fiction.
  2. Telling an oft-told tale or stock story. Relate something unique about how you came to where you are
  3. Boring your listener with stories that are overly long or too fact-filled. Embrace your vulnerability and have a heart-to-heart talk
  4. Packing in too much information. Include only the essentials…and it doesn’t have to be in chronological order
  5. Hiding failures in an attempt to appear successful. Hey, our failures are often the juiciest parts of a good story

So, what’s your story?

Filed Under: business storytelling, marketing messages, storytelling, website copy
Standing Out as Outstanding

Standing Out as Outstanding

February 6, 2015 By

Face it…it’s a “noisy” world out there.

The average U.S. adult gets exposed to 2,000 marketing messages a day. Hundreds of consultants, coaches, healers, holistic practitioners, and workshop leaders, vie for their prospective clients. Emails crowd our inboxes. Information from the Internet, social media and printed media saturates our lives.

Your success depends on whether you quickly capture your audience’s interest.

And that means quick!

As in 5 minutes or less.

This is true whether you are: promoting a campaign or cause, pitching a book, talking to potential clients, creating a website, launching a new product or other endeavors.

Make it Memorable and Magnetic

It’s not just about getting heard through all the noise. It’s about being remembered. It’s about attracting clients who resonate with you.

The best way to do that is to tell your story—on the page or on the stage—that are at once personal, purposeful and pithy.

These may seem obvious, but many people have great difficulty articulating why they do what they do, or the purpose of their product or services. And they drone on for far too long with words that are lifeless, bland and like everything else you’ve ever heard.

Imagine how having the ability to build immediate intimacy and trust could affect your business for the better…

Creating the Know-Like-Trust Factor

The age of transaction is coming to an end. There’s the new emerging paradigm of business. Even big brands like Starbucks see the power of developing The Know-Like-Trust Factor with your clients. In fact, millions of people see Starbucks like a friend they visit to start their day. Their coffee may not be the best in the world but it tastes good enough because of the feeling of the entire experience it evokes. It is all about relationship.

Catapult your business relational success by crafting a personal story that no one will forget. Your personal story will help you stand out of the crowd with complete confidence and engage warmly with your ideal clients.

When you share your story, you engage intimately with others and you become a MAGNET for people’s attention and loyalty. Human beings have told each other stories for millennia, we’re hard-wired to respond to them. Craft yours in a way that is succinct, magnetic and memorable.

Your story will help your potential clients to get to know you, like you, and then trust you so they can feel comfortable investing in your services.

Is My Story that Important?

If you’re tired of feeling lost in the crowd and you’re really ready to go to the next level, telling your story will give you the competitive advantage that you’re seeking.

If you want to provide the highest level of service that you have available and be handsomely compensated for your work, then share you story, connect with your potential clients, let them know who you are, what you do and why they should care.

Your ultimate position of power is YOU: your unique voice, your originality, your story.

You’ve spent a lifetime mastering your story, now it’s time to master telling it.

To borrow a pithy phrase that has made millions…Just do it!

QUESTION: Do you already use your personal story in your business? Please share your best storytelling strategies in the comment section below.

Filed Under: business storytelling, captivate clients, grow your business, marketing messages Tagged With: , , , ,